Metrance
The marketing site for a predictive staffing platform — turning a forecasting engine most agencies have never heard of into a page that sells it in one scroll.
The problem
Metrance sells something its buyers do not yet know exists: regression models that name which role runs out of hours, and on what date, thirty days ahead. Nobody searches for that. So the page could not lead with the feature — it had to establish the cost of reactive hiring first, then prove the engine behind the answer was real rather than a claim on a slide.
The approach
We opened on the money, not the mechanism: the 30% premium on a freelancer hired at 48 hours notice, and the churn that follows a surprise workload spike. Only once that lands does the page name the engine. Every capability is then demonstrated rather than described — an interactive capacity simulator the visitor drives with sliders, a Gantt chart whose baseline drift cascades in real time when a due date moves, and role-level threshold dates read straight from the forecast. Serif display type against a mono technical register keeps the page reading as an instrument, not a brochure.
What shipped
A single-scroll landing page that demonstrates the product instead of describing it, with seat-based pricing in three currencies, a documented security posture, and a fourteen-day trial path that needs no card. The interactive simulator lets a prospect model their own agency before they ever create an account.
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